Sunday, 27 March 2011

task 6 - Theory into practice



After reading Gary's thoughts on Helvetica and his discussion into the sounds that typeface may make; futura being German and Helvetica sounding swiss. This inspired me to think how letterforms and typefaces can sound like cultures in this case countries or contain the personality of the designer that created them. How the words they spell can possibly connote the country, language or spirit that the typeface originates from.
Looking at my own work on relation to this and specifically the age behind the letterforms I've chosen this piece which was for a 'type as image' brief where I designed this poster that typographically illustrated the quote 'we get older'. I wanted to convey the age of the author that wrote each separate word, I didn't do this by utilizing pre-existing typefaces but creating and using hand-written letterforms that visualised age. The first word 'we' is scribbled in a rounded fashion, much like how a infant first learning to write would. The second word 'are' is intended to communicate an adults handwriting; clean, legible and functional. It is probably the least successful in terms of communicating age of the author as there is no cliche style of an adult's handwriting, the age and variety of style is too vast to pin point a synonymous appearance. However the final word 'Older' connotes frailty and visualises a fragile author, it is in fact my grandmother's hand writing.

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