Lecture 6 - Sustainability

Sustainability/Globalisation and the media

Capitalist // Global system of production & exchange/ more and more money - Desire

Stanford encyclopedia of philosophy/ Globalisation -

Pursuit global free market

growing dominance of western culture

utopian illusion

George Ritzer - Mcdonaldisation/

Philosophy of Mcd's Simplicity, convenience, quickness

Marshal Mcluhen - understanding media

Global village
- Visual responsible identity
- Became diversified

Media visuals - all owned by america
All content owned by american capitalism

Propaganda
- Market importance 1. US
2. Western Europe
last developing nation

US Media power = new form of capitalism

Schiller - Imperialism

> Impose culture on others for identical thinking
> Spreads philosophy of consumerism

right/wrong

Chomsky/Herman (1998)
Manufacturing consent
influencing rest of the world to think like there clients of america

Chamsley
> Propaganda model - news and media

FIVE filters (basic)
>Ownership
>Funding
 >Sourcing
> Flak
>Anti-Ideologist

Rupert Murdochh - UK Media
‘The sun decides against general elections’
1/3 circulation of news 
conservative supporters then labour (labour won election) then conservative supporters (labour lost election)

Sourcing > media is run as a business / key stories where allowed to go

 Advertising to fund

Flak - Groups that pressure media groups
> Portray different images of self


Sustainable culture