Lecture 5 Jean Boudrillard & Hyper-reality

Jean Boudrillard & Hyper-reality




Key focus of lecture : Question of reality


'Holidays are coming' - Coca Cola advert
'Its always the real thing'


Santa - product of realisation , metaphorical illustration of representation
Late 1930's design


Wired.com - Mexican version of coca cola
'When we consume soda we taste the branding not the product'
In a study most couldn't taste the difference between Pepsi and Coca Cola
The Coca Cola brand was prefered to Pepsi - brand trumps taste








Jean Boudrillard (1929-2007)
French Philosopher
Cultural Critic
Theorist
Photographer


Pioneered the political economy,Post modernism,Popular culture,
Media theory






influences


Giles Deluze
Roland Barthes
Jacques Derrida
Helene Geas
Michel Foucalt




Structuralism


Claude Levi Strauss
Roland Barths
Jacques Laean
Louis Althiser
Andreau Gaudon
Julia Kristen








Guy Debord
> Author of the society of the spectacle (1967)


Marxist theorist who revised Marx's main concepts to analyse commodity relations, in the age of consumer culture




Karl Marx
> Pioneering philosopher economist, theorist.
> Developed critique of political in an industrial age, functions on basis on the labour theory of value
'mode of production' capitalism constitutes.


Ferdinand de Saussoue


Linguist
pioneer of semiotics
language functions on the basis of theory of value




Marcel Mavas


Anthrapologist
gifts are only given as part of a exchange is something is rewarded