Lecture 4 - Communication Theory

‘ Who says what to whom in what channel with what effect’


7 Traditions of Communication theory


> Cybernetic/Information Theory
> Semiotics
> Phenomenological Tradition
> Rhetorical
> Socio-psychological
> Socio-cultural
> Critical Theory
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Cybernetic/Info Theory
>Information Source - Lecturer
>Transmitter - His voice
>Noise Source - Door, System speakers
>Receiver - Us
//
> Failure to communicate areas - bad language
Destination - You
\\world war
Communication was vital
Bell Telephone Laboratories


>communication problems


1. Technical  form of technology
Systems of encoding and decoding






2. Semantic
Precision of language
How much of the message can be lost without the meaning being lost?
What language to use
Shannon and Weavers feedback system


3. Effectiveness


Does the message affect behaviour the way we want it to? What can be done to get the required effect to happen


BARB - Broadcasters Audience Research Board
> Who is the audience and does the media work in relation to them


Semiotics//


Semantics -
Synthantics
Pragmatics


‘World is a semisphere’
Trainer - Started as just a supporter for running now its seen as a social status symbol. Expensive trainers etc etc


mediate communication in order to understand


Sign for plane
Highway code




Rhetoric
//
Voice
Personification