Graphic Design: A Medium For The Masses

Giotto Di Bondone - Betrayal (1305).
for the illiterate - majority in those times- in order to communicate things to them. worked in the same way that TV and Advertising but paintings like these are never thought to be graphic design

John Everett Millais - Bubbles (1886) by adding type to the image it was used to advertise soap this completely changed the meaning of the image. but did type automatically make it Graphic Design

Richard Hollis said that, “Graphic Design is the business of making or choosing marks and arranging them on a surface to convey an idea.”

William Addison Dwiggins
Came up with the term 'Graphic Design

Richard Hollis
Making/Choosing marks & arranging them to convey an idea.



Paul Rand
Persuade/Inform & consider spectators reactions & own aesthetic needs.
You have to consider advertising in graphic design.

War pushed graphic design for posters .
Alfred Leete - "Britons (Kitchener) wants you!" 1914.


Harry Beck 1933
simplised complicated system
London Underground map.
Change from old to modern map.

Herbert Matter
Swiss tourist board - 1932.
Influential style "Swiss design".



1927
designers beingrecognised.
1930's German posters - many designers leave for America / Britian

Degenerate art 1936 poster ironic because it got picked because Hitler hated this kind of design and he judged it.


Paul Rand
Advert 1946 for Jacquelire Cochran.
More experimental type layout

own name is like a brand changing it due to his jewish background


Saul Bass
1950's posters.
Simple approximations of form.



Ken Gorland
First things first manifesto 1964.
Graphic designer try to separate themselves from advertising.



Jamie Reid
Punk was a reaction to problems in society.

Never mind the Bollocks (Sex Pistols) 1977. sleeve cover ripped and torn



New Order
Blue Monday 1983 record sleeve.
so expensive to produce lost money on record sleeve cost - peter saville